Safe, effective, honest beauty.

Our product principles.

Safe.

Our ingredients are recognised as safe by the scientific community in the manner and quantity that we use them.

This last part is important - and if you’ve ever drank a bottle of tequila rather than a shot, you’ll understand what we mean. It’s not enough to look at an ingredient, but you need to think about how it is being used and how much you’re using.

It’s also important to know where the ingredients are from. All our ingredients are sourced from leading suppliers in accordance with the Pharmaceutical Supply Chain Initiative (which provides a framework for sourcing cosmetic ingredients in an ethical and sustainable way). All manufacturing takes place in one of Italy's best labs to ensure your products are made to the highest quality.

Effective.

Our products work.

Where we make claims about what a product will do for your skin, these are based on scientific research about the ingredients and dermatological tests (i.e. tests that are overseen and reviewed by dermatologists using globally recognised techniques) on the finalised formulation.

Honest.

Clear and simple information about each and every ingredient we use and why we put them in the formulation.

Let’s face it, cosmetics ingredients are complicated; you practically need a PhD to decipher an INCI list (the technical term for a cosmetics ingredient list). We’ve done the heavy lifting for you ー full descriptions of each and every ingredient ー so you can understand what you’re putting on your skin.

Detailed ingredient descriptions for...

Some useful skincare concepts:

What are Antioxidants?

Antioxidants are really important for the skin (and your body more generally) as they help protect you from damage caused by normal life. Lots of scientific studies support the importance of antioxidants and the role they play in skincare – especially in fighting the signs of ageing, like fine lines, sagging skin and pigmentation.  

Our skin is under constant assault by daily life: sun exposure, and air pollution like car exhaust fumes, or cigarette smoke. All these things negatively impact our skin’s ability to repair itself and look healthy. Antioxidants defend our skin from damage by limiting the production of “free radicals”. “Free radicals” are unstable molecules all around us – including in our skin, the air and pollution. They cause havoc by stealing electrons from the healthy cells in our skin. When a “free radical” manages to take an electron from a healthy cell, this causes the healthy skin cell to also become a “free radical” leaving us now with two unbalanced skin-cells. Antioxidants calm the situation by donating their spare electrons to the “free radical” which stops them from causing damage. They manage to calm the “free radicals” without also becoming a problem.

What do Emollients do?

Emollients are crucial in skincare as they create a super fine layer on top of our skin which helps our skin to trap in the moisture. (Don’t worry, the emollients we use don’t clog pores or cause break-outs. Also, in case you were wondering, you won’t feel them sitting on top of your skin. Phew!)

What do Emulsifiers Do?

In a nutshell, ingredients with emulsifying properties let two things which normally repel, come nicely together - in skincare this is normally oil and water. They do this by reducing the surface tension between these ingredients, letting them mix and form a great textured product.

If emulsifiers were not included in cosmetics products, you’d see lots of separation between the “incompatible” ingredients. Think of what happens to balsamic vinegar when you add it to olive oil, it sits separately with the balsamic making dark, delicious blobs in the olive oil. If you added an emulsifier, the olive oil and balsamic would mix together as the new ingredient would lower the surface tension between the oil and balsamic. Unlike our olive oil and balsamic mix, in skincare, most of the time we want a nicely blended products that have a lovely consistency. The emulsifier helps us to achieve this by bringing together the normally incompatible ingredients.

You’ll also read about “surfactants” in skincare and they sound an awful lot like they do the same thing as emulsifiers. Both reduce the surface tension between substances that normally repel each other - so have the same overall purpose. The main difference is how they are used (with emulsifiers forming a particular sub-class of surfactants with a special purpose). Surfactants are (generally) used in cleansing products - they lower the surface tension between oil and water to allow oil and dirt to be washed away in water. In contrast, emulsifiers are really for creams and lotions that need to bring together both water- and oil- based ingredients. It’s a bit confusing because they really are two words to describe the same thing but used for different purposes - one uses its powers for cleaning; the other for mixing.

We are cruelty free and vegan.

We believe that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org




Safe, effective, honest beauty.

Our product principles.

Safe.

Our ingredients are recognised as safe by the scientific community in the manner and quantity that we use them.

This last part is important - and if you’ve ever drank a bottle of tequila rather than a shot, you’ll understand what we mean. It’s not enough to look at an ingredient, but you need to think about how it is being used and how much you’re using.

It’s also important to know where the ingredients are from. All our ingredients are sourced from leading suppliers in accordance with the Pharmaceutical Supply Chain Initiative (which provides a framework for sourcing cosmetic ingredients in an ethical and sustainable way). All manufacturing takes place in one of Italy's best labs to ensure your products are made to the highest quality.

Effective.

Our products work.

Where we make claims about what a product will do for your skin, these are based on scientific research about the ingredients and dermatological tests (i.e. tests that are overseen and reviewed by dermatologists using globally recognised techniques) on the finalised formulation.

Honest.

Clear and simple information about each and every ingredient we use and why we put them in the formulation.

Let’s face it, cosmetics ingredients are complicated; you practically need a PhD to decipher an INCI list (the technical term for a cosmetics ingredient list). We’ve done the heavy lifting for you ー full descriptions of each and every ingredient ー so you can understand what you’re putting on your skin.

Detailed ingredient descriptions for...

Some useful skincare concepts:

What are Antioxidants?

Antioxidants are really important for the skin (and your body more generally) as they help protect you from damage caused by normal life. Lots of scientific studies support the importance of antioxidants and the role they play in skincare – especially in fighting the signs of ageing, like fine lines, sagging skin and pigmentation.  

Our skin is under constant assault by daily life: sun exposure, and air pollution like car exhaust fumes, or cigarette smoke. All these things negatively impact our skin’s ability to repair itself and look healthy. Antioxidants defend our skin from damage by limiting the production of “free radicals”. “Free radicals” are unstable molecules all around us – including in our skin, the air and pollution. They cause havoc by stealing electrons from the healthy cells in our skin. When a “free radical” manages to take an electron from a healthy cell, this causes the healthy skin cell to also become a “free radical” leaving us now with two unbalanced skin-cells. Antioxidants calm the situation by donating their spare electrons to the “free radical” which stops them from causing damage. They manage to calm the “free radicals” without also becoming a problem.

What do Emollients do?

Emollients are crucial in skincare as they create a super fine layer on top of our skin which helps our skin to trap in the moisture. (Don’t worry, the emollients we use don’t clog pores or cause break-outs. Also, in case you were wondering, you won’t feel them sitting on top of your skin. Phew!)

What do Emulsifiers Do?

In a nutshell, ingredients with emulsifying properties let two things which normally repel, come nicely together - in skincare this is normally oil and water. They do this by reducing the surface tension between these ingredients, letting them mix and form a great textured product.

If emulsifiers were not included in cosmetics products, you’d see lots of separation between the “incompatible” ingredients. Think of what happens to balsamic vinegar when you add it to olive oil, it sits separately with the balsamic making dark, delicious blobs in the olive oil. If you added an emulsifier, the olive oil and balsamic would mix together as the new ingredient would lower the surface tension between the oil and balsamic. Unlike our olive oil and balsamic mix, in skincare, most of the time we want a nicely blended products that have a lovely consistency. The emulsifier helps us to achieve this by bringing together the normally incompatible ingredients.

You’ll also read about “surfactants” in skincare and they sound an awful lot like they do the same thing as emulsifiers. Both reduce the surface tension between substances that normally repel each other - so have the same overall purpose. The main difference is how they are used (with emulsifiers forming a particular sub-class of surfactants with a special purpose). Surfactants are (generally) used in cleansing products - they lower the surface tension between oil and water to allow oil and dirt to be washed away in water. In contrast, emulsifiers are really for creams and lotions that need to bring together both water- and oil- based ingredients. It’s a bit confusing because they really are two words to describe the same thing but used for different purposes - one uses its powers for cleaning; the other for mixing.

We are cruelty free and vegan.

We believe that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org